"Every adversity contains a seed of equivalent opportunity"
- Napoleon Hill
While it's easy to focus on negativity during the current economic climate, the data shows that:
- Facebook daily traffic is up 27% in early reports
- Facebook ad costs are falling
- Our average daily phone data usage has increased at least 53%, year-over-year (Comscore).
There has never been a better time to begin or scale your business's presence online through social media.
In fact, marketing your business online is no longer an option.
It is now mandatory.
This Exclusive Offer for Masterclass Attendees Ends Tonight at 11:59 PM PT on June 26th
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We've taken everything I've learned from building a $10 million digital marketing agency and the collective wisdom of my team's 30 years in marketing and distilled it down to a comprehensive, step-by-step program that not only teaches the WHAT and the HOW, but also the WHY.
Yes, you'll get practical step-by-step instructions on launching a successful social campaign, but more importantly, you'll come away with the blueprint of how a savvy marketer thinks.
The end result: An incredibly potent, and profitable long-term SKILL ready to be deployed and profited from for the rest of your entrepreneurial life.
"Scott blew my mind! In a matter of 45 minutes, he cut to the chase and got his arms around my business, helped me nail my niche, nail my message and reveal a brand new approach to drive on-demand leads for my business. So much value, Iād highly recommend!"
Michael Caito
CEO, Management Action Programs, Inc.(MAP)
Let's break down exactly what you get with this program.
An Immersive 10-Day Crash Course
Art of the Pivot is a 10-Day Social Media program designed to help you pivot your business in a powerful way using social media marketing.
Day 1: Defining Your Target
ā¤ Why you must get crystal clear on who you want to attract to your products or services, especially in the current economic climate
ā¤ Learn our system to craft your Customer Avatar in a way that will ripple through every aspect of your social campaigns
Day 2: Defining Your Victory
ā¤ The 5 core filters for effective goal setting and how to implement for your business
Day 3: Defining Your Budget
ā¤ A simple but critical process you must complete to determine the "just right" budget for your future campaigns
Day 4: Discovering Your Target on Social Platforms
ā¤ Get a crash course on how to audit the market so that you’re confident in how and where to advertise your business
ā¤ The “reverse targeting” strategy that guarantees you hit the right audience (hint: they’ll identify themselves)
ā¤ Why LinkedIn's targeting is so exceptional for B2B advertising, and how to use it
Day 5: Segmenting Your Target
ā¤ Revealed: Why you should have separate strategies for different segments of your target
ā¤ Learn our 3-step cold traffic conversion formula to turn strangers into buyers
ā¤ How to structure your paid ad campaigns so that they work together elegantly and dangerously
Day 6: Mapping Your Message to Your Segment
ā¤ The framework of how to effectively persuade each segment of your target market to take the next step
ā¤ Discover the 2 powerful strategies to make your messages relevant to a completely "cold" audience
Day 7: Advertising for Impact
ā¤ Learn the methods of the best marketing, sales and persuasion masters which work brilliantly with social media
ā¤ What is "Swaggerjacking" and why it’s the most potent hack to creating your first social media campaigns quickly
ā¤ A powerful framework to turn your copywriting from "terrible" to "great"
Day 8: Launching Your Campaign
ā¤ Ready to launch your campaign? Great! This is where the rubber meets the road: A step-by-step “over-the shoulder” video series on how to launch your campaigns on Facebook and LinkedIn
ā¤ How to use “dynamic creative” effectively to cut your testing time in half
Day 9: Measuring & Optimizing Your Campaign
ā¤ What is not tracked cannot be improved! A powerful guide to understanding metrics so that you’re never left guessing how well your campaigns are doing
ā¤ Campaign isn’t working? Here’s what to do next, step-by-step
Day 10: Building Your Own All-Star Social Media Team
ā¤ Where to find top talent and which positions they need to fill within your business
ā¤ A powerful outsourcing trick to build your marketing team at a fraction of the cost to hire a digital marketing agency
BONUS: The Pivot Box
This hard-hitting bonus module is a grab bag of assorted social media tips and tricks from the trenches. The stuff that's working out in the market right now like:
ā¤ The one-stop graphic design shop you can leverage to craft the majority of your social media content
ā¤ How to set up Facebook Rules to automate the maintenance of your ads
ā¤ How to add subtitles and headlines to your video ads so that they stand out from the pack
BONUS: Tech Library
These are foundational, step-by-step how-to video for students who have are starting from absolute zero and need to get set up
ā¤ How to set up Facebook's Business Manager correctly, along with your Facebook Business Page and Ad Accounts.
ā¤ How to set up your Ad Accounts and Business Page on LinkedIn so that you can start to run ads
ā¤ A complete overview of pixels, what they are, and how to set them up for your campaigns.
Over 9 Hours of Step-by-Step Videos
Art of the Pivot was designed to not only pivot your business quickly, but also intelligently.
The result after the 10 days? You'll have created your own strategic social media campaign tailored to your business AND have a comprehensive understanding of social media marketing that's light years beyond most marketers.
LET'S GET STARTED
ā¤ Leverage me and my team on 4 in-depth Zoom Video Calls to answer your questions, audit your campaigns, and discuss new strategies.
ā¤ Get personalized attention and handholding as these calls will have an extremely small teacher to student ratio.
ā¤ All calls will be recorded so you can send in your questions and campaigns for us to audit and review the material at your convenience.
ā¤ Leverage the collective knowledge and insight of our team AND fellow high achieving entrepreneurs who are growing their business using social media
ā¤ Troubleshoot little (and big) hang ups you're having with your social media campaigns quickly.
ā¤ Get an extra set of eyes on your copywriting, creative, and campaigns
Art of the Pivot GUARANTEE
I've set out to make this the most comprehensive, step-by-step, 10-day implementation program for business owners who are excited and COMMITTED about finally growing their business using social media this year.
I want you and your business to not only survive any economic condition, but thrive.
Now here's the kicker.
I want you to validate the course for a full 30 days.
If you don't feel like you're well on your way to getting back double your investment while feeling SO much more confident in your ability to create amazing social media campaigns that engage and sell, just email me personally at [email protected], and we'll refund your investment.
So there's absolutely no risk to you.
When you add it all up, that's a total value of $4,997.
But because we want to build massive goodwill and make this an absolute no-brainer for fellow business owners, we're offering the opportunity to enroll at the limited-time price of just...
$2,497
$1,497
The complete Art of the Pivot course, originally priced at $2,497, including 10 modules, with over 40 videos and 9 hours of content. Includes the Bonus Pivot Box and Tech Library modules.
$4,997
$997
- The complete Art of the Pivot course, originally priced at $2,497, including 10 modules, with over 40 videos and 9 hours of content. Includes the Bonus Pivot Box and Tech Library modules.
- 4 Weekly Video Coaching Calls to ensure that your campaigns succeed. Valued at $2,000
- Lifetime access to the Private Facebook group to get digital marketing help from our team and other entrepreneurs. Valued at $500.
Got questions?
Call/text me at 949-315-5585 and I'll respond to you personally.
-Scott
